From an agency retainer to a content engine that fills the inbox
Overcross organises guided motorcycle and 4×4 off-road tours for German-speaking riders. Every new page took three hours and €2,800 a month went to an agency, and enquiries waited half a working day for an answer. Now a content engine finds and publishes the pages, an enquiry system answers within minutes, and analytics tie both to bookings.
| Measure | Before | After | Scale |
|---|---|---|---|
| Enquiries / month | 41 | 148 | |
| First reply to an enquiry | ~9 h | 6 min | |
| Pages in Google top-10 | 18 | 74 | |
| Agency spend / month | €2,800 | €0 |




