Overcross
From an agency retainer to a content engine that fills the inbox
| Measure | Before | After | Scale |
|---|---|---|---|
| Organic visitors / month | 3,200 | 11,400 | |
| Enquiries / month | 41 | 148 | |
| First reply to an enquiry | ~9 h | 6 min | |
| Pages in Google top-10 | 18 | 74 | |
| Time to publish a page | 3 h | 8 min | |
| Agency spend / month | €2,800 | €0 |
Strong demand, but neither found nor answered
Overcross organises guided motorcycle and 4x4 off-road tours for German-speaking riders — a niche with sharp seasonal peaks and highly specific searches, from "Enduro Reise Marokko" to "Offroad Tour mit eigenem Motorrad". The team knew search was the growth lever, but every page took three hours and specialist keyword knowledge, and the €2,800/month agency moved slowly. The enquiries that did arrive waited around nine hours for a first answer — in a market where riders write to three operators at once and book with whoever replies first.
Three systems on one data layer
One system brings the riders in, one answers them, one tells the team which pages and tours actually turn into bookings.
SEO Automation Engine
Claude connects to SemRush and Search Console, picks keywords by volume, competition and booking value, writes the pages and publishes them. A new page takes 8 minutes instead of 3 hours.
Enquiry System
Every enquiry is triaged the moment it lands and answered with live dates, free seats and prices. Follow-ups run on schedule; a manager steps in only for the booking itself or an unusual request.
Business Analytics
Visits, enquiries and bookings sit in one data layer. The team asks which pages bring enquiries that convert — and the content engine re-prioritises on the answer.
| Week 3 | Built and liveThe enquiry system goes first. | ||
| Month 1 | Faster replies lift bookings | ||
| Month 2 | Ranking gains become visible | ||
| Month 4 | Traffic and enquiries measured in full |