Steppe Offroad
Answering German riders at 3 a.m. Ulaanbaatar time
| Measure | Before | After | Scale |
|---|---|---|---|
| Enquiries / month | 7 | 34 | |
| First reply to an enquiry | 26 h | 4 min | |
| Organic visitors / month | 520 | 2,340 | |
| Enquiry-to-booking rate | 12% | 21% |
The right tour, the wrong time zone
Steppe Offroad is run by a local team in Ulaanbaatar with more than ten years on Mongolian tracks. Their signature 14-day motorcycle expedition runs from the Gobi desert to the waterfalls of central Mongolia, May to September, mostly for riders from Germany, Austria and Switzerland. Two things held them back. The German site barely appeared for searches like "Motorradreise Mongolei", so most riders found them by word of mouth. And the six-to-seven-hour time difference meant enquiries arrived while the team slept — the first reply took 26 hours on average, and by then many riders had booked elsewhere.
Found in German, answered in German — at any hour
A content cluster that brings German-speaking riders in, and an assistant that answers them before they write to anyone else.
German Content Cluster
36 pages built around how German riders search for Mongolia: route and stage pages, season and weather, visas and entry, bikes and luggage, packing lists, and riding your own bike versus a rental.
24/7 Enquiry Assistant
Every enquiry is answered in German within minutes — with real departure dates, free seats, prices and the 20% deposit terms. Anything it should not answer alone goes to the team in Ulaanbaatar with the full conversation attached.
Marketplace Distribution
Steppe Offroad's departures are listed on the Motourismo marketplace and kept in sync automatically, in front of riders who are already comparing adventure trips.
| Winter | Built in 4 weeks | ||
| February | Live, ahead of the booking peakReply times change from day one. | ||
| May | Top-10 for the main German queries | ||
| Season end | Figures measuredEnd of the 2026 season. |