Your Dutch Home
From paid-traffic dependency to organic growth
| Measure | Before | After | Scale |
|---|---|---|---|
| Organic visitors / month | 890 | 2,200 | |
| Cost per lead, paid → organic | €340 | €95 | |
| Neighbourhood and intent pages | 0 | 43 | |
| Queries in Google NL top-3 | 0 | 6 |
Almost entirely dependent on paid ads
Your Dutch Home specializes in helping expats find property in Amsterdam — a market with very specific, high-intent search queries. But their website wasn't ranking for any of them. With only 890 organic visitors per month, nearly all leads came through paid ads at €340 each. The site had no coverage of Amsterdam's individual neighborhoods, no pages for specific property types, and no Dutch-language content for local searches.
43 pages targeting the right searches
Every relevant neighborhood, property type and expat-specific search query mapped, then a system built to create and publish optimized pages for each.
Neighborhood Coverage
Identified every Amsterdam district where expats search for property. Created dedicated, optimized pages for each — De Pijp, Jordaan, Oud-West, IJburg and 15 other areas.
Bilingual Content
All pages published in both English and Dutch — targeting English-speaking expat searches as well as Dutch queries that expats use after longer stays.
Intent-Matched Pages
Beyond neighborhoods: pages targeting specific buyer situations — relocating expats, 30% ruling, mortgage for non-residents, and property types common in the expat market.
| Week 3 | All 43 pages created and indexed | ||
| Week 6 | Ranking improvements visible | ||
| Month 3 | Full results measured |